// playbookfor founders

If I launched GTM for a third AI startup

Miles Kane·November 2024· 78K+ impressions on LinkedIn

I've launched GTM for two AI startups, both of which were successfully acquired. If I were to launch a third, here are the 10 things I would pour my energy into.

  1. 01
    Sell the vision, renew with value.
    Customers buy from early stage startups based on your promise of the future. They renew based on the value you deliver.
  2. 02
    Weekly new prospect meetings and weekly qualified opps created are your only two North Star metrics.
  3. 03
    Put GTM talent near your biggest clusters of prospects.
    Get in person.
  4. 04
    Nobody has heard of your brand.
    It's on everyone at the company to change that.
  5. 05
    Speed wins.
    Legacy competition can't keep up when a startup plays to win every single day.
  6. 06
    Creative problem solving, always.
    No two deals are the same in the early days. Keep your mind open and keep asking why not.
  7. 07
    Find one weak spot your legacy competitor shows, and go 100X at it.
  8. 08
    Read Danny Meyer's Setting the Table.
    Find ways to surprise and delight your customers.
  9. 09
    Your network will help with intros.
    Keep them posted on your progress (and wins!). And thank them.
  10. 10
    Make time for your physical and mental health.
    It's a long game and a grind to the top.

(Wrote this after surfing in Bolinas today 🏄)

I'd love to meet you.

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